In the action of website creation the “About Us” page is unfortunately ignored which is one amongst the most significant and worthy page in a website. As the “About Us” page plays a very earnest role in a website. This page in itself is sufficient to arbitrate whether you are loosing or achieving a valuable customer.
However, any new customer who seeks to avail your products or services will go through this page in order to appraise the credibility as well as the reliability of the company. Moreover, it’s not only fetch the first impression of the company along with a face of business but also allows the visitors to be acquainted with the company’s profile including aims, objectives, services, achievements and other worthy information. The most crucial thing is about to make the website solid-gold.
After all, some aspects must be kept in mind in the midst of creating a website by web designers and web developers towards the enhancement of the look for “About Us” page, i.e.
Uniqueness: The “About Us” page must be something unique in such a way that it strike the visitors notice and eye-candy to hold visitors with the page. As most of the visitors do remember the entire website on account of about us page by correlating the name, history and operations of the company.
Relevance: The “about us” page directly communicates to the people with company’s business, performance and anything relevant to its operation. Therefore, all the while designing “about us” page the text, colors and images must be relevant to the business.
Photo and Images: Human minds do grasp images in a very distinct manner with accompanying information about the product or business as images have an instant vibe and leaves a long lasting impression. So, “about us” page should have an image. Including the photograph of the company’s owner or location or anything that resembles with the company’s business or mission would be perfectly admissible.
Simplicity: The “about us” page which should be capable to arrest the attention of the visitors and drag them in itself. Moreover, it should facilitate the visitors to go through the entire “about us” page without putting even a little bit of strain on their eyes. So, The “about us” page should be simple, attractive and eye-slippery. However, this can be achieved by creating a central focus on the page including one or two elements as well as the text or images used must be balanced and maintain contrast.
Content: The content sports a very earnest role in “about us” page that directly face the audience and convey the company’s information to pull them towards the company’s business as well as convince them excellently. Therefore, content being implemented in the “about us” page must be engaging and informative rather than boring and run-of-the-mill.
Besides all of these, I have handpicked some samples of “about us” page and presenting here in Free Sample of ‘About Us’ page in Website for Web Designers. Go through these one by one and use to go with which allured you as well as your client.